
For Episode 229, I’m thrilled to welcome Mark Pascall, Co-Founder of The Wellbeing Protocol and the newly launched hum.community a participatory funding platform that transforms how local communities allocate funds.
A lot of what we explore on this podcast is the future of impact. But today’s topic is actually ancient. It’s rooted in practices many communities have carried for generations: shared stewardship, collective decision-making, and local agency.
What’s new is the technology that can finally help these principles operate at scale.
Mark has spent years working at the intersection of technology, governance, and systems change, and his work asks a powerful question: What if our economic systems were designed to improve wellbeing, not just wealth?
In today’s episode, we explore this question and the origins of The Wellbeing Protocol, the lessons learned from 15 pilot projects across New Zealand, Australia, and the UK, and why hum.community is such a meaningful milestone for the future of community-led impact.
You’ll learn:
🔗 Ancient Principles, Modern Systems: hum.community is built on Indigenous Māori principles like mana motuhake and whanaungatanga; showing that the future of funding isn’t about starting from scratch, but rediscovering timeless models of collective care and community-led governance.
✨ From Passive to Empowered Participants: Instead of communities waiting on top-down decisions, hum transforms them into active stewards of resources, allowing them to propose ideas, vote, and co-design the impact they want to see. It’s funding powered by agency, not gatekeeping.
🔗 Web3 Behind the Scenes, Accessible by Design: To ensure accessibility, early pilots ran off-chain to validate the model. Blockchain was introduced later as invisible infrastructure, abstracting away complexity while delivering trust, transparency, and accountable funding flows for all.

PIPE gDAO is leveraging blockchain for their University Real World Asset IP Launchpad that helps bring groundbreaking ideas from lab to market. By joining the Pipe Associate Network (aka PAN), associates can create a profile highlighting their skills, be notified of opportunities, and then contribute fractional work to pre-IPO companies in return for equity and tokens.
Check out their Linktree for links to all of their socials so you can get involved and join this growing community!
02:20 - Let’s start with your journey. You’ve been building at the intersection of technology, communities, and systems change for years. What first drew you into Web3, and how did that path lead to co-founding The Wellbeing Protocol?
04:40 - For listeners who may be new to your work, can you give us a high-level introduction to The Wellbeing Protocol? What problem are you fundamentally trying to solve, and what vision of a “wellbeing economy” drives your mission?
08:40 - Your work is deeply rooted in Aotearoa New Zealand and Māori principles like mana motuhake and whanaungatanga. How have Indigenous values shaped the way you think about governance, collective decision-making, and the role of technology in empowering communities?
12:50 - You recently announced the launch of hum.community, the first application of Wellbeing Protocol. At a high level, what is hum.community, and why is this such a meaningful milestone?
14:50 - One of the core ideas behind hum.community is “community-controlled funds.” Can you walk us through how participatory micro-granting works in practice, from proposing ideas, to voting, to tracking impact?
20:15 - A lot led up to the launch of hum.community, including 15 pilot projects around the world. Could you please highlight a couple of the projects?
23:45 - How did you abstract away the complexity of blockchain to make sure that it’s user friendly and accessible to all?
27:45 - You've said this shift is about moving from “charity to shared agency.” What does shared agency look like in the communities you've worked with, and how can a platform like hum help build long-term community power rather than one-off projects?
29:40 - Reflecting on the pilots, can you share some of the key lessons you learned about why community-led funding is better than top-down grantmaking?
32:55 - How have you incorporated blockchain behind the scenes to power the platform?
36:05 - For listeners who are funders, community organizations, or grassroots groups, what’s the best way to get involved with hum.community, or explore whether this model is right for them?
38:25 - When you imagine a world where wellbeing economies are the norm, and where communities control resources and decision-making, what does it look like?
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While we may discuss specific web3 projects or cryptocurrencies on this podcast, please do not take any of this as investment advice, and please make sure to do your own research on potential investment opportunities, or any opportunity. We host a variety of guests on this podcast with the sole purpose of highlighting the social impact use cases of this technology. That being said, Crypto Altruism does not endorse any of these projects, and we recognize that, since this is an emerging sector, some may be operating in regulatory grey areas, and as such, we cannot confirm their legality in the jurisdictions in which they operate, especially as it pertains to decentralized finance protocols. So, before getting involved with any project, it’s important that you do your own research and confirm the legality of the project. More available HERE.